This division covers the conceptional development and professional realisation of promotional measures in all channels, no matter whether sales-orientated and interactive, trade fairs, road shows or client-specific events.
The high quality of the promotions and events organised by prosam Marktservice is due among other things, to the national availability of promoters and consumer consultants and their exact supervision and controlling through regional project-managers.
Requirements: Sales-oriented execution of promotional measures, indoor and outdoor promotion, hosting of events
Activities: Sales, sales-oriented servicing of special placements, consulting, costing, sampling, competition campaigns
Reason why: Use of the skill set of a promotion agency, national availability of promoters and consumer consultants, exact control and monitoring of promoters and consumer consultants to relieve the workload on the in-house field sales team
Route planning/area planning: prosam Marktservice can plan areas with optimal appointment allocation
Reaching campaign agreements and obtaining necessary licenses: prosam Marktservice can arrange the campaign and document the agreements
Acquisition of staff: National staff pool: Around 100 freelancers (promoters, hostesses, presenters, artists etc.). EDP-supported address database: Individual filtering by customer criteria. Casting: Active or passive, depending on customer requirements
Kick-off meeting: Operating guide: Order description with relevant company and product information. On-the-job training: Including handling of equipment. Use of professional trainers: Training in query technique and argumentation
Processing/monitoring: Decentralised structure: head office with solely responsible regional project management teams. High-quality promotions and events: Through regional control and monitoring. Reporting: Constant, to achieve the qualitative and quantitative objectives (database or online tool, depending on customer requirements)
Controlling/reporting: Reports and forms: Individual processing to ensure proper implementation of campaigns. Before the campaign: Staff deployment monitoring using EDP-supported appointment overviews, examination of logistics and goods availability. During the campaign: Staff inspection calls, supervisors and mystery shoppers
Campaign evaluation: Documentation: Strict review of objectives using reports. Final presentation: Collation and evaluation of figures, results and campaign data
